Many planning approaches, strategic
or otherwise, are an exercise in fantasy. Every year new fads come
along to put people in touch with yet another part of the proverbial
Productive planning draws
on many approaches. At its best, it involves people in imagining
your organization and goals in a larger context. This means not
only looking ahead but also behind and around, learning about the
environment as well as yourselves.
It can be as simple as an afternoon spent
reflecting and looking ahead, or as elaborate as a series of events
over months as more and more data is drawn in.
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